Reduces 95%+ of chlorine, heavy metals and contaminants
Puure® 3.0 Shower system
Puure® reduces up to 96% of chlorine and heavy metals from your shower water — for softer skin and healthier hair. Think of it as Step Zero of any routine.
Auto-Refill & Save
1 Cartridge = 4 months of Pure Water
One-time purchase
—
Today
Your starter kitReceive your shower system + 1 cartridge (4-month supply) within 7 working days.
In 120 Days
Your refillA fresh cartridge delivered to your door every 4 months.
Flexible
Your subscriptionModify or cancel anytime in 1 click.
Puure® fits all standard ½ inch (G1/2) shower connections worldwide.
Simply unscrew your showerhead, attach the Puure® filter, then reattach your showerhead. Works with fixed and handheld setups.
Not sure if it fits yours? Check our compatibility guide here before you order.
Your Puure® Shower Starter Kit includes:
✔ 1x Puure® 3.0 Shower Filter Housing
✔ 1x Puure® 3.0 Shower Cartridge (4-month supply)
✔ 1x Installation guide
✔ Teflon tape for a leak-free seal
Yes — it takes about 2 minutes, no tools needed.
Unscrew your showerhead, screw on the Puure® filter, then reattach your showerhead. That’s it.
Works with all standard ½ inch shower connections — both fixed and handheld setups.
Add a Tap Filter — 25% off when bundled
NSF-certified filtration for your drinking water. Removes chlorine, lead, and 150+ contaminants.
£59.92
£79.90
In the press
"Puure has introduced a new approach to cleaner drinking water as households across Europe increasingly reassess how they consume and filter water at home."
Jan 2026"Puure has developed an advanced filtration technology to address PFAS, pesticides and tap water contaminants — reducing over 150 contaminants directly at the tap."
Jan 2026"Puure has developed a stainless steel tap-mounted water filter designed to challenge the role of traditional plastic filter jugs."
Jan 2026Softer skin and healthier hair
2-minute installation on any standard shower
Formulated for UK water
Puure® 3.0 Shower system
Sale price
£79.90
The Puure Difference
Most Shower Filters Sell You A Promise. We Engineered A Result.
The market is flooded with generic filters. Same universal cartridge. Same factories. Same mediocre results — regardless of where you live or what's actually in your water
PROBLEM 01
They barely filter.
Most shower filters reduce 30–50% of chlorine. That means your skin and hair are still absorbing half of what they were before. That's not filtration — that's marketing.
PROBLEM 02
Not built for UK water
UK tap water carries elevated chlorine levels, heavy metals from aging pipes, and trace contaminants most filters weren't designed for. A universal cartridge doesn't account for any of it
PROBLEM 03
They fail in hot water.
Most shower filters use basic carbon. It loses effectiveness the moment water heats up — exactly when you're showering. The one time you need filtration, it stops working.
Puure was engineered to solve all three.
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Up to 96% chlorine removal
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Formulated for UK water
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Effective in hot water
Customer Stories
Choose Your Concern.
Puure addresses the root cause of most common skin and hair problems. Select yours.
Why hives keep coming back.
Chlorine triggers contact urticaria — redness, welts, itching that appears out of nowhere. Most people blame a new product or stress. It's often just the water. Puure reduces up to 96% of chlorine — so your skin stops reacting to something that shouldn't be there.
94% of users with sensitive skin saw fewer flare-ups within 3 weeks
"Postpartum, I broke out in hives. I realised hard water was a huge factor in addition to my hormones and immune system being crazy! Once I switched my skin felt so much better."
Why psoriasis flares up for no obvious reason.
Chlorine dries and irritates skin that's already struggling to hold itself together. For psoriasis-prone skin, it's a daily trigger hiding in plain sight. Puure reduces up to 96% of chlorine — giving your skin one less reason to react
89% of users with psoriasis reported fewer flare-ups within the first month
"After using Puure for 3 months, I can officially say my psoriasis is GONE! I was hesitant to purchase, thinking it wouldn't help but it truly has. I'm so shocked. If you're suffering from it, it's worth a try. I'm officially off all my meds and haven't had any issues. I am so thankful for this filter and am kicking myself for not trying sooner!!""
Why eczema keeps getting triggered.
Chlorine weakens an already compromised skin barrier — stripping the little moisture it manages to hold. Every shower re-triggers the cycle. Puure reduces up to 96% of chlorine — one less trigger for your skin to deal with
91% of users with eczema reported less intense flare-ups within 3 weeks
"I suffer from back acne & eczema and after changing my shower filter to Puure it helped clear up my acne ALOT. Also made my skin nice and glowy and my hair shiny. After doing my research I purchased it and I'm so happy with the results. Highly recommend 10/10!"
Why acne keeps showing up in the same places
Chlorine disrupts your skin's natural microbiome and strips its protective oils — forcing your skin to overproduce sebum to compensate. The result: clogged pores, breakouts, and irritation that no cleanser fully fixes. Puure reduces up to 96% of chlorine — so your skin can rebalance on its own.
86% of users with acne-prone skin reported fewer breakouts within 4 weeks
"My hair feels and looks always clean and I can't forget to mention my skin... I was having bad hormonal acne and back acne, after a few weeks only I've noticed a major difference and now I rarely have any acne. I'm in love with this shower filter and I'm spreading the Puure word to all my friends."
Why your skin feels tight after every shower.
Chlorine strips the lipid layer that keeps skin hydrated. Without that barrier, moisture evaporates faster than any cream can replace it. Puure reduces up to 96% of chlorine — letting your skin hold onto its natural moisture
87% of Puure users report softer, more hydrated skin within the first week
"This shower has completely changed how my skin feels. My skin doesn't feel dry and itchy. Thought it wasn't going to really make a big difference, boy was I wrong."
Why everything seems to irritate your skin.
Hard water minerals, chlorine, and trace contaminants in your shower water can all irritate the skin and disrupt its natural barrier. For most people, the water itself is the last thing they think to check. Puure reduces up to 96% of chlorine and filters heavy metals — removing some of the most common triggers.
91% of users reported less itching within the first two weeks.
"Every time I used to get out of the shower, my whole body would itch so much from the hard water. It was incredibly uncomfortable and made showering a task I hated. Now, with absolutely zero itchiness post shower, I can't wait to shower. I quite literally fill my bath tub from my shower head because I refuse to be in any water that isn't Puure filtered. My boyfriend (who was a skeptic) is equally as obsessed & might even talk about it more than I do."
Why rashes appear out of nowhere
Chlorine, hard water minerals, and heavy metals can all trigger skin reactions — redness, rashes, irritation that comes and goes with no obvious cause. Most people blame the soap or the weather. It's often the water. Puure reduces up to 96% of chlorine and filters heavy metals — fewer irritants, fewer flare-ups
89% of users with reactive skin reported fewer rashes within 3 weeks
"Bought for my daughters that have sensitive skin and colour-treated hair. Definitely noticed an improvement with skin, less eczema rashes since getting the Puure filter. Also, both girls have noticed a huge difference in their hair. Less tangles and soft shiny hair!"
Why your hair feels like straw
Chlorine oxidises the proteins that keep hair hydrated and elastic. Hard water minerals build up on the strand, leaving it rough, dull, and impossible to manage — no matter what products you use. Puure reduces up to 96% of chlorine and filters heavy metals — so your hair can actually hold onto moisture
91% of users noticed softer, less brittle hair within 2 weeks.
"I just moved into a new house where after the first 3 ish weeks, my hair started to get really dry, felt like straw, dull and a really dry scalp. I hadn't changed my shampoo or anything and couldn't figure out what was going on. I purchased the Puure filter and have already started to see results from the dry scalp. I am excited to see how my hair looks in a few weeks!!"
Why your hair keeps getting thinner
Chronic exposure to chlorine and heavy metals weakens hair at the root — strands become finer, more fragile, and break before they grow. Hard water mineral buildup adds weight without nourishment, making thinning more visible. Puure reduces up to 96% of chlorine and filters heavy metals — giving your hair a chance to recover.
88% of users noticed less hair thinning within 6 months.
"After I had my son my hair just wasn't the same, thinning, brittle, dry scalp, dandruff and falling out! I'm a month in and my hair is getting its shine back! I don't have as much fall out, my scalp doesn't feel itchy any more and I haven't seen any dandruff! My skin is also clearing up and I am so thankful for that! I wish I would've purchased this a lot sooner!"
Why you're losing more hair than usual.
Chlorine damages the hair shaft and weakens follicles over time. Combined with heavy metals and hard water buildup, strands become brittle and snap or fall out more easily — especially when wet. Puure reduces up to 96% of chlorine and filters heavy metals — less damage at the source means less hair in the drain.
85% of users reported noticeably less hair shedding within 2 months
"This shower filter has completely changed my hair and my skin! My hair has stopped shedding, my skin is soft, I just can't say enough good things. If you're on the fence GET IT! You won't regret it!"
Why dandruff keeps coming back.
Chlorine and hard water dry out your scalp and strip its natural oil balance. The scalp overcompensates, flakes build up, and no shampoo fully fixes what your water keeps causing. Puure reduces up to 96% of chlorine and filters heavy metals — so your scalp can find its balance again.
87% of users reported less dandruff within 4 weeks
"Ever since I moved back into the city, I noticed that my scalp had dandruff and I started suspecting it came from the local water supply and quality. Well, since installing the Puure filter, my hair has been softer, easier to comb, and free from dandruff! Not to mention that my skin is less dry."
Why your hair gets greasy so fast
Chlorine and hard water minerals strip your scalp's natural oils. In response, it overproduces sebum to compensate — leaving hair greasy, flat, and weighed down no matter how often you wash it. Puure reduces up to 96% of chlorine and filters heavy metals — so your scalp stops overcorrecting
83% of users reported less oily hair within 8 weeks.
"This shower filter brought my curls back to life, after heavy metals and calcium in the water messed with it, making it became oily and half straight. However this filter brought them back to life, and my hair is perfectly clean and not oily anymore. Definitely recommend!"
Why your hair won't hold volume.
Hard water minerals and chlorine coat the hair shaft, weighing it down and stripping its natural texture. The result: flat, lifeless hair that won't hold shape no matter what you do. Puure reduces up to 96% of chlorine and filters heavy metals — so your hair gets its body back.
84% of users reported more volume and body within 10 weeks.
"I've seen so many positive things about the Puure filter and was dying to get my hands on it. I got it as a Christmas gift and LET ME TELL YOU. I am two days in and have already noticed a huge change in my skin and hair. I suffer from severe eczema and the town I live in has awful water. It would make my hair flat, frizzy and changed my hair colour from blonde to an orange/yellow because of all the chlorine. All in all, I couldn't recommend this product enough, the water pressure is amazing and the results that I get are incredible. If you're thinking about buying it, GET IT!!!"
Real Results
What Actually Changes.
You've tried the serums. The masks. The 'sensitive skin' body washes. But if your shower water is the problem, nothing you put on your skin can undo what's being done to it every day.
Your hair transforms.
Without chlorine oxidising every strand, hair becomes noticeably smoother, stronger, and shinier. Breakage reduces. Colour holds its vibrancy weeks longer. Your scalp calms down — less itching, less flaking, less irritation
91%
Noticed stronger, less brittle hair after 2 weeks
Your skin stops fighting.
Chlorine strips your skin's moisture barrier daily. Remove it from the equation and your skin shifts from reactive to resilient — redness fades, texture smooths, and that tight, uncomfortable feeling disappears.
87%
reported less dryness and redness after just 1 week
Sensitive skin gets breathing room.
Sensitive skin isn't broken — it's overwhelmed. When the daily chemical exposure stops, your skin's barrier has the chance to rebuild. Flare-ups become less frequent, less intense, and shorter-lived.
94%
with sensitive skin saw fewer flare-ups within 3 weeks
See how we stack up.
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Generic Shower Filters | |
|---|---|---|
| Reduces chlorine | ||
| Reduces heavy metals | ||
| Third-party tested | ||
| Simple install | ||
| 60-day guarantee | ||
| Effective in hot water | ||
| Formulated for UK water |