Targets Fluoride, PFAS, Lead, Microplastics and 150+ other contaminants
“The water tastes so much better. Installation took minutes. Love it!”
🇬🇧 Puure® Starter Kit (6 Months of cartridges + Filter included)
Excellent
Ultimate filtration: 150+ contaminants (designed for UK tap water)
Durable stainless steel: No microplastics & built to last 10+ years
Rigorously tested by the NSF: meeting strict safety and performance standards.
Stainless Steel Filter + Adapters
£79.90 FREE Only pay for your cartridges
6-Month Supply of Filter Cartridges (2 cartridges)
Replace your cartridges every 3 month
Try it for 100 days.
If it’s not for you, no stress, we’ve got you covered.
Limited-Time Offer ⏳
World Water Day: Free Filter, Just Pay for Your Cartridges!
Today
Your trial pack
Order your 6-month box and receive it within 7 working days.
In 180 Days
Your cartridges
If you like the product, your cartridges will be delivered to your home every 6 months
Editable
Your subscription
You can modify or stop your payments in 1 click
The Puure® cartridge was developed through five years of research to deliver clean, great-tasting water using only natural filtration methods. It combines high-grade Activated Carbon with Ultrafiltration to remove chlorine, microplastics, heavy metals, and other common contaminants—without adding anything back. No additives. No compromises.
Housed in durable stainless steel, it’s built to last and designed to perform—day after day.
✔ NSF-42/53 certified for safety and efficiency
✔ Rigorously tested by independent laboratories
✔ Rated best-tasting water in blind tests against 8 other filtration systems
We created Puure to set a new standard in water filtration, designed specifically for the unique challenges of UK water 🇬🇧.
With a powerful blend of Activated Carbon and Ultrafiltration, it removes:
• Lead
• Excess Fluoride
• Chlorine
• Microplastics & Nanoplastics
• PFAS & PFOA
• Forever Chemicals & THMs
• Bacteria & Viruses
• Arsenic
• Selenium
• Pesticides
• …and much more.
💧 Better water, better taste—guaranteed. Try it for 100 days. If you’re not convinced, return it for a full refund. No stress.
Puure® is compatible with approximately 95% of taps in the UK equipped with a removable circular aerator! Your order includes 3 adapters to fit different tap sizes.
Not sure if your tap is compatible? We strongly recommend taking the quiz on our adapter page before ordering. It will tell you exactly which adapter you need, so we can include it with your filter and ship everything at once.
Take the quiz here.
At Puure, we believe that clean water is a right, not a privilege. Every year, millions of plastic bottles pollute our oceans, and countless households still rely on water that contains harmful contaminants.
Our mission is simple: reduce plastic waste and provide high-quality, great-tasting water for everyone. By creating efficient, sustainable filtration systems, we empower people to enjoy safer, purer water—without relying on single-use plastics.
💧 Better water for you. A better planet for all.
Built with medical-grade stainless steel
Quick & Easy Installation
Rigorously & Transparently Tested
🇬🇧 Puure® Starter Kit (6 Months of cartridges + Filter included)
Sale price
£54.90
Our Technology
Installation
Your Subscription
Experts call for tighter limits on 'forever chemicals' in water
UK ‘flying blind’ on levels of toxic chemicals in tap water
London tap water contaminated by ‘forever’ chemicals
‘Brexit problem’: UK tap water safety at risk after testing labs shut down
How It Works
Fit, Fill, Flow
STEP 1
Remove the Aerator
Unscrew the small mesh tip at the end of your faucet. If a rubber washer drops out, keep it nearby—we may reuse it.
STEP 2
Screw On the Filter
Thread the Puure® adapter if needed, then hand-tighten the filter in place. Snug is perfect—no tools, no leaks.
STEP 3
You’re Done — Water, Puure
Turn on the tap and enjoy crisp, purified water. A brief carbon burst is normal—let it run 10–20 seconds.
What We Filter. Why It Matters
At Puure, we use cutting-edge multi-stage filtration to deliver cleaner, safer, and better-tasting water. Our 0.1-micron diatom ceramic filtration blocks fine particles, bacteria, and microplastics, while the activated carbon block from coconut fiber absorbs chlorine, organic pollutants, pharmaceutical residues, and pesticides—preserving essential minerals for a crisp, refreshing taste.
Chlorine is commonly used to disinfect tap water but can affect taste, smell, and long-term health. Its byproducts, like trihalomethanes, are linked to potential health risks. Puure eliminates these chemicals, delivering fresh, neutral-tasting water that’s perfect for drinking and cooking.
PFAS are synthetic chemicals found in food packaging, textiles, and industrial products. Some, like PFOA, are known for their persistence in water and potential health risks, including endocrine disruption and liver damage. Puure’s filtration captures these harmful compounds, reducing your exposure.
While fluoride has benefits, excessive levels can lead to bone issues and other health concerns. Puure balances fluoride content, ensuring safe and optimized water consumption.
Invisible to the naked eye, microplastics are an emerging concern. Regular ingestion has been linked to inflammation and hormone disruption. Puure filters particles as small as 0.1 microns, creating a powerful barrier against plastic pollution in your water.
Pesticides from industrial farming often seep into groundwater, carrying endocrine disruptors and toxins. Our advanced filtration system removes these residues, ensuring safer, purer water—even in areas with heavy agricultural activity.
Old pipes and industrial waste can introduce heavy metals into your water, affecting brain function and overall health. Puure removes these toxic elements, protecting your nervous system and vital organs.
Aging pipelines can release rust, sand, and calcium deposits, affecting water clarity and appliance longevity. Puure’s filtration system captures these particles, keeping your water clear and extending the life of your home appliances.
Byproducts of industrial processes and spills, VOCs can make water toxic and unfit for consumption. Puure’s high-performance filtration neutralizes these harmful compounds, ensuring safer water for you and your family.
Traces of medications and chemical pollutants often remain in tap water, with links to hormonal disruption and potential health risks. Puure reduces these residues, giving you cleaner, healthier water.
See how we stacks up
| PUURE® | Under-Sink Filter | Filter Jug | |
|---|---|---|---|
| Medical Grade Stainless Steel to avoid Microplastics | |||
| Switch between filter/unfiltered | |||
| Reduces the water flow | |||
| Ultra-efficient filtration (0.1 micron) |
Medical Grade Stainless Steel
Unlike plastic filters that can leach chemicals into your water, Puure® is built with stainless steel — durable, safe, and truly clean.
Ready in minutes
Screws directly onto your faucet. No tools, no electricity, no drilling, no plumber. Fits most faucets; an adapter may be needed depending on the model.
Flip Between Filtered & Tap
Flip the lever to choose filtered for drinking, or unfiltered for rinsing and fast fills.
The Filter
Biomimetic
Dual-Layer Filtration
Inspired by natural shells and fibers, Puure pairs a 1 µm ceramic shell with a coconut-carbon core. The ceramic screens fine particles first; the carbon then adsorbs chlorine, odours and off-tastes — for cleaner, fresher water from the first pour.
- Improves everyday taste and clarity with a layered flow path
- Targets chlorine, microplastics ≥ 1 µm and everyday particles
- Steady flow — ceramic shields carbon to help prevent clogging
- Engineered for refillable, low-waste use — no electricity or wastewater
- Long-lasting replaceable cartridge (change intervals may vary)
See what our customers have to say
Short, honest video reviews from our customers
F.A.Q
Got a question? We've got answers! Our team of experts is here for you Monday to Saturday, 9 AM to 6 PM.
How does the Puure filtration system work?
Puure is a cutting-edge water filtration system that uses advanced technology to eliminate harmful particles and pollutants. It integrates an activated carbon filter and multi-stage filtration that meets NSF42/53 standards, effectively capturing chlorine, heavy metals, bacteria, and odors. Designed for convenience, its smart functionality lets you switch between filtered and unfiltered water in just a second.
How long does installation take?
Just a few minutes! Our system is designed for a quick, tool-free setup—simply follow our step-by-step guide included in your order.
What if I’m not great at DIY?
No stress! Puure is made for easy installation. And if you need help, our support team is ready to guide you.
How long does each filter cartridge last?
Each cartridge lasts around 2 months, depending on your water quality and usage.
What if Puure doesn’t fit my faucet?
We provide multiple adapters to fit most faucets. If you run into issues, our support team will help, or we’ll offer you a refund.
Can I cancel or change my subscription anytime?
Our subscriptions are completely flexible—no commitments! You can modify or cancel anytime, up to 48 hours before your next order, directly from your account or by emailing us at [email protected]
Is the Puure system covered by a warranty?
Yes! Puure is built to last and comes with a 2-year warranty. If there’s an issue, we’ll replace it free of charge.
How quickly can I start drinking Puure water?
Order before 9 PM, and we’ll ship it with fast, tracked delivery so you can start enjoying pure water ASAP!
Free Shipping
Delivered straight to your doorstep.
Try it for 100 Days
If it’s not for you, no stress, we’ve got you covered.
2-Year Warranty
100,000+ UK Drinkers